We realized early on that if we want to create value for our clients, we must transcend marketing stories, practice truly sustainable agriculture and provide our clients with exquisite, unique products.
Regenerative or sustainable farmers make the following claims:
Economic impact: we produce high quality, exquisite products for a niche market. Clients pay a fair price. The value proposition must be balanced. Clients do not pay for our inefficiencies. Money flows into our community.
Environmental impact: efficient production minimizes waste and we maximize recycled inputs. Local production and sales means les pollution. We detail a agro-environmental plan for manure management.
Animal welfare impact: animals can express their natural behaviors. They have lots of space and live in a fitting environment.
Impact on climate change: more carbon sequestration because of intensively rotated pastures.
Social impact: no hidden costs that have to be carried by society or future generations. Honest relationships with suppliers and employees. Family farm.
Impact on consumer health: more omega-3, more CLAs. No antibiotics. No hormones. No synthetic pesticides. (We use some organic bio-pesticides on our veggies.)